Shift4Shop
Shift4Shop is an all-in-one e-commerce platform that makes it easy for businesses to launch, manage, and grow online stores from a single, streamlined system.
As lead designer, I reimagined the onboarding experience by unifying visual design and content to create a modern, customer-centric first impression that clearly guides users from their very first interaction.
Shift4Shop’s rebrand involved updating visual elements, such as typography, color schemes, and iconography, to reflect the modern, innovative aesthetic of the rebrand.
Integrating rebrand
Crafting a new onboarding process
In just two months, I helped lead a fast-paced redesign of the Shift4Shop onboarding experience, focused on making it simpler, more engaging, and easier for users to get started. Working closely with development, marketing, and customer support, we streamlined the flow, introduced a spaceflight-inspired visual theme, and highlighted new e-commerce templates, delivering everything through clear communication, quick iteration, and a strong focus on user needs.
Shift4Shop’s new branding and onboarding process were strategically designed to align with Shift4 Payments’ innovative ethos and the inspiration behind the Inspiration4 mission. The spaceflight theme bridged all three, creating a cohesive narrative of exploration, boldness, and forward-thinking solutions.
Site launch simplified
Shift4Shop’s new branding and onboarding process were strategically designed to align with Shift4 Payments’ innovative ethos and the inspiration behind the Inspiration4 mission. The spaceflight theme bridged all three, creating a cohesive narrative of exploration, boldness, and forward-thinking solutions.