H&M
Re-designing H&M’s home page.
My Role
UI/UX Designer and Project Lead
Tools Used
Figma | Photoshop | Illustrator
The Team
1 UI/UX Designer
Duration
1 Week
Key Contributions
UI/UX Design
The Opportunity
I wanted to explore redesigning for an existing retailer and I saw H&M as most in need of possible improvement.
Process
H&M’s Existing Home Page
My first step was to examine their existing homepage and seeing where I could add my own spin and room for improvement. I found that it didn’t feel terrible engaging and that the brand wasn’t reinforced very well. I thought my skillset could fill some of these gaps.
Visual Competitive Analysis
H&M’s competitors include retailers such as Zara, Uniqlo and Macy’s.
I actually found that they all treated their homepages quite differently so my goal became “How do I make H&M standout amongst the crowd?”. I decided to focus on imagery and creating a real sense of being part of the H&M Family.
The Redesign
Bringing it all together
H&M has never seen this but I made it anyway! And here is the results